Survey Works Revenue Increased by 700% with Local SEO Strategy

The Challenge

Building a Strong Online Presence

Derek Kinsaul, founder at Survey Works, recognized the importance of building a robust online presence to support his emerging survey business in achieving sustainable growth and profitability.

While referrals and personal recommendations had proven effective for generating new clients, this approach alone was insufficient to drive the expansion and success Derek envisioned for his company.

Additionally, Derek intended to pivot his company’s attention toward serving commercial customers, but operating as a solo entrepreneur presented significant challenges. He required professional guidance from someone with specialized knowledge to facilitate growth and successfully attract higher-value business clients.

The Solution

Improved Search Visibility & A New Website

Austin SEO delivered a clear plan for what was needed to help Survey Works establish a strong digital presence from the ground up.

• Website Design & Build – Austin SEO started by redesigning and rebuilding the Survey Works website so it would rank better in search.
• Local Citation Building – Once the site was ready, Austin SEO built out the citations to establish strong local search results.
• Website Optimization – Conducted a technical audit and improved site structure, page load speed, and mobile usability for better rankings.
• Google Business Profile Enhancement – Austin SEO also optimized the Google My Business listing for Survey Works to further solidify local search rankings.
• High-Quality Link Building – This was followed by an outreach campaign that focused on earning links from hyper-relevant publications to increase website authority and drive organic search rankings.
• Targeted Content & Localized Service Pages – Developed SEO-optimized service pages focused on local survey keywords to attract civil engineers, real estate brokers, commercial developers and other niche-specific targets.
• Reputation Management – Implemented a strategy to encourage satisfied customers to leave positive reviews, boosting credibility and trust with potential clients.

The Results

7X Increase In Revenue & A Growing Team

Since partnering with Austin SEO, business is booming for Derek and Survey Works.

1. Top of Search Rankings – With the plan Austin SEO devised and implemented for them, Survey Works has moved to the top of local search results.
2. 700% Increase in Revenue – Survey Works has experienced a massive 700% increase in overall revenue in the three years they’ve worked with Austin SEO. This success has allowed Derek to expand both his business and his team.
3. Successful Shift to Commercial Clients – Thanks to the work Austin SEO did helping Survey Works shift their target audience, Derek now estimates that up to 40% of their business now comes from upmarket clients in the construction and engineering fields.