UB Kitchens Sees 500% Increase in Monthly Leads with Local SEO

The Challenge

Low Online Visibility and Competition from National Brands

Despite having a strong reputation for service and quality, UB Kitchens struggled with online visibility. Competing against large national brands and that were well-established, their website failed to rank for important local search terms like custom cabinets near me and kitchen designer in the Austin area.

Additionally, their Google Business Profile lacked proper optimization, leading to fewer local search appearances, and their website design was dated. Without a steady stream of organic leads, they relied heavily on word-of-mouth and seasonal demand fluctuations.

The Solution

Website Redesign, Local SEO Strategy & Content Optimization

To help UB Kitchens stand out in a competitive market, Austin SEO implemented a targeted SEO strategy:

• Website Redesign – Rebuilt the website from the ground up to give it a fresh, modern look that would attract the target clients and keep them on the site.
• Website Optimization – Conducted a technical audit and improved site structure, page load speed, and mobile usability for better rankings.
• Google Business Profile Enhancement – Updated business listings with high-quality images, service descriptions, and keyword-rich content to boost local search presence.
• High-Quality Link Building – Secured authoritative backlinks from home remodeling websites, local directories, and industry specific blogs to strengthen domain authority.
• Targeted Content & Localized Service Pages – Developed SEO-optimized service pages focused on local kitchen design and remodeling keywords to attract homeowners and builders.
• Reputation Management – Implemented a strategy to encourage satisfied customers to leave positive reviews, boosting credibility and trust with potential clients.

The Results

Dramatic Growth on Leads, Showroom Appointments & Search Rankings

After implementing the SEO strategy, UB Kitchens saw remarkable growth:

1. 400% Increase in Website Traffic – More potential customers found their website through organic search, leading to a higher volume of inquiries.
2. 500% Increase in Service Calls – Their optimized Google Business profile and improved local rankings drove a massive surge in phone calls and showroom appointments.
3. Higher Rankings for Competitive Keywords – UB Kitchens now ranks on page one for key kitchen remodeling and custom cabinet related search terms, outperforming national competitors in local search results.