A Team Home Services Achieves 450% Increase in Service Requests

The Challenge

Lack Of Visibility In A Highly Competitive Industry

A Team Home Services had a strong reputation for quality electrical and handyman work, but they were struggling to generate leads online. The electrician, handyman and remodeling industry is highly competitive, with large national brands dominating search rankings.

Despite their expertise and exceptional customer service, A Team was being outranked by competitors with stronger SEO strategies.

To make matters worse, A Team’s website lacked the necessary technical optimizations and keyword strategy to compete in local searches, and the design was dated. They needed a way to get in front of potential customers quickly and effectively.

The Solution

New Website, Local Search Optimization & Strategic Content Upgrades

A Team Home Services partnered with Austin SEO to turn their website into a powerful lead-generation tool. The strategy involved:

• Website Redesign – Austin SEO started by redesigning the A Team website to have a modern, clean look that would keep customers on the site and rank better in search.
• Local Citation Building – Once the site was ready, Austin SEO built out high-quality citations to establish strong local search results.
• On-Site SEO Overhaul – Austin SEO conducted an in-depth website audit and optimized every page for search engines, improving loading speed, mobile usability, and site structure.
• Local SEO & Google Business Optimization – A Team’s Google My Business profile was optimized with high-quality images, keyword-rich descriptions, and consistent NAP (Name, Address, Phone Number) information across directories.
• High-Quality Link Building – A targeted outreach campaign secured authoritative backlinks from home improvement, electrician, and remodeling websites, boosting A Team’s credibility.
• Content & Conversion Optimization – Service pages were rewritten with better keyword targeting, engaging calls to action, and trust-building elements to improve conversion rates.
• Reputation Management – Implemented a strategy to encourage satisfied customers to leave positive reviews, boosting credibility and trust with potential clients.

The Results

Dramatic Growth in Service Requests & Sales

Within the first year of working with Austin SEO, A Team Home Services saw transformative results:

1. Increased Organic Traffic by 398% – A Team began ranking on the first page for major keywords like electrician Austin and general contractor in Austin Texas, leading to a massive boost in website visits and service requests.
2. 450% Increase in Service Requests – More traffic meant more leads, and A Team saw a 4.5x increase in revenue directly attributed to organic search.
3. Stronger Competitive Positioning – By optimizing their online presence, A Team was able to outrank larger competitors, securing top spots in local map searches and organic listings.